Digital Marketing
Facebook Ads for Client (Schnauzer kennel) - Linked to blog posts. Passionate content stirs viral numbers. Client converted multiple sales nationwide.
Created Facebook digital job search program that quickly became the top recruiting tool for the employment agency.
"MARCH MADNESS" DIGITAL COMMUNITY ENGAGEMENT NCAA Basketball Tournament fan engagement contest, using the online CBS Sports Group Brackets as the platform. Contest paid out money to the top or “Elite” 8 players at the end of the tourney. Use of paid and organic social media to spread community engagement and brand awareness. 2019 contest had over 120 signups and 80 participants. Double the previous year.
FACEBOOK BASEBALL CONTEST A seasonal weekly Facebook contest in cooperation with the South Bend Cubs baseball franchise using “Heyo”, a 3rd party Facebook contest plugin. The contest, part of Express' marketing program, drove community engagement and email opt-ins, with paid ads and boosts, and organic engagement. Contest added over 400 page “likes” and nearly 300 email addresses for marketing email distributions.
Social Media Development (Pure Core Facebook Page) - As part of the business development and growth, social media was vital at Pure Core Health & Fitness. Facebook was key for promotions, stories, videos, and events, and helped frame the "culture" of the fitness club and had nearly 900 followers.
3LIFE Wellness Website (Squarespace CRM) - Designed website to be highly informational and holistic, explaining all programs and services and their benefits. Use of graphics and gallery blocks aid in the experience.
Website Design, Pure Core - As a component of the business development of Pure Core Health and Fitness, I developed a multi-functional website where people can land to know more about the club, get current specials, sign-up for memberships and classes through linked API to Mindbody software, and understand all policies, rates, and contact info.
Healthbeats email blog articles feature relevant health content and company info with action items - distribution to over 800 subscribers.
Our emails also featured instructor bios and callouts, and often had separate short articles written by them, personalizing the content. Technical Shorts also explained areas of exercise and benefits.
INTERACTIVE CARE & MAINTENANCE CD (C.2007) Developed industry-leading media cd using Microsoft PowerPoint. Created the “Bag Man” character. Used on-site and studio photography and video to illustrate problems, before and after, and instructional tasks. VERY popular with B2B clients, esp for employee training.
Meme creation for social media - Use of humor for employee tips.
Video for Content Marketing
Instructional video feat. 3LIFE owner & Pure Core founder Greg talking about the cardiovascular benefits of indoor cycling.
This video supported one of our partners, who had a unique pain mitigation device. The video was uploaded and viewed by a select audience, of which one prominent pain researcher and clinician in Texas viewed, which began a business relationship.